Brighton's Lilac Away Kit: A Rare Sighting in 2025-26

Brighton & Hove Albion's lilac away kit for the 2025-26 season has become a talking point among fans. With only three appearances to its name, it’s hard to ignore the notion that this kit might be one of the most underutilized in the club’s history.

The men’s first team donned the lilac strip just three times, with only two more chances left this season: away games against Newcastle United and Leeds United. The last outing in this kit came in mid-December during a 2-0 loss to Liverpool, a match that was anything but pretty for the Seagulls. Earlier, they managed a 1-1 draw against Wolves, a rare slip for the home side. The season kicked off poorly as Brighton fell 2-0 to Everton, marking a tough start while wearing the lilac.

At £70 for a replica shirt, fans are effectively paying £23.33 for each match the team has worn this kit. It’s a tough pill to swallow, especially when clubs often criticize supporters for seeking cheaper, unofficial alternatives. The pricing and limited use of the kit raise eyebrows about the club's approach to fan loyalty.

So, why has Brighton barely used this lilac away kit? The design might be part of the problem. The purple stripe down the middle can clash with the blue of Brighton’s home kit, while the lilac sleeves are close to white. This creates confusion for match officials, especially since 11 of the other 19 Premier League clubs wear blue, white, or claret.

Interestingly, the Albion Women had better luck with the kit. They wore it during a trip to Leicester City, securing a 1-0 victory thanks to a goal from Kiko Seike. It’s a stark contrast to the men’s team, who have struggled to find success in the same colors.

With seven Premier League teams sporting red shirts and several others in blue or white, the lilac kit faces a tough road ahead. It’s hard to see it making a significant impact this season, but perhaps it will get another chance before the campaign wraps up. For now, the lilac remains a rarity, and fans are left wondering if it will ever truly shine on the pitch.